Lead Content Manager (CEE)

About Wakacje.pl 

We are an organization that has been fulfilling the travel dreams of Poles for 25 years. Wakacje.pl is the largest e-commerce platform in Poland and a network of travel agencies offering a wide range of travel products. Since 2015, we have been part of Wirtualna Polska Holding – the largest Polish group of media and e-commerce companies. At Wakacje.pl, we offer thousands of domestic and international trips, as well as travel insurance, airport parking, and holiday vouchers. We constantly expand our offer to best meet our customers' needs. If you approach life with #ENERGY, value #HONESTY AND OPENNESS, focus on #CUSTOMER UNDERSTANDING and #COLLABORATION at work, carry out your tasks with high #EFFICIENCY and #RESPONSIBILITY, and want to play a key role in making us #INNOVATIVE – join us! 

Job description

Key responsibilities:  

• Defining content goals across the Polish, Czech, Slovak, and Hungarian markets. 
• Coordinating the work of the Content Managers team responsible for homepages, as well as sales-driven, promotional, and brand-oriented landing pages, along with subpages of the service in each market, 
• Overseeing the quality, consistency, and effectiveness of the content presented on websites and in the mobile app, 
• Monitoring, reporting, and analyzing key KPIs, including interpreting deviations (both increases and decreases) in the context of user behavior, market changes, seasonality, and ongoing development activities within the service, 
• Analyzing data and qualitative research (e.g., A/B tests, analytics, user interviews), identifying conversion barriers, and initiating changes to increase the effectiveness of the online channel, 
• Implementing new tools for content creation and management, 
• Cross-functional collaboration with UX/UI, development, analytics teams, and other Product Owners, 
• Managing priorities and the product roadmap for content in each market, 
• Monitoring travel industry trends, competitor activities, and new solutions in the field of content and customer experience. 

Requirements

Requirements: 

• At least 3 years of experience leading a content team for an international e-commerce platform, 
• Strategic thinking and the ability to identify connections between business goals and user experience, 
• Data analysis skills and experience with tools such as Google Analytics, BI platforms, as well as interpreting and drawing conclusions from A/B test results, 
• Knowledge of tools and practices related to content creation and optimization (AI, LLM, SEO, CMS, UGC), 
• Strong communication and facilitation skills, enabling effective collaboration with distributed/interdisciplinary international teams and supporting them in achieving goals, 
• Results-oriented mindset and the ability to work in an agile environment, with a focus on iteration, rapid experimentation, and data-driven learning, 
• Proficiency in English, enabling smooth communication in an international environment, working with documentation, and participating in meetings, 
• Excellent leadership and communication skills, with the ability to motivate a team, foster cross-department collaboration, and manage the content vision across multiple markets simultaneously. 

Nice to have: 

• Experience in the travel industry, 
• Experience working with content in the Hungarian, Slovak, and Czech markets. 

We offer

What do we offer:  

Workplace safety and comfort: 

• Employment based on an employment contract or B2B, 
• Hybrid work from our office in Gdańsk or Warsaw, 
• Full support during the onboarding period under the supervision of an engaging leader/buddy. 

Business agency and agility: 

• Real influence on business decisions, the ability to take initiatives and implement your ideas. 

Development within the organization: 

• Individual Development Plan,  
• Participation in training courses and conferences to enhance professional competencies. 

All-inclusive for Employees: 

• A benefits package that you can use according to your preferences – Lux Med medical care, Health and Life Insurance (PZU and Warta), Multisport card, shopping and lunch vouchers, and many other cafeteria offers available on the Worksmile platform,  
• Study Tour – trips abroad to explore our product offerings (destination tours and hotel audits),   
• A training and webinar package supporting professional and personal development,  
• Discounts on selected products for employees and their families, 
• Employee Referral Program – we pay up to 10,000 PLN for a referral, depending on the position the referred person will take,  
• Work in the modern Alchemia office complex – Neon building, 100 meters from the Gdańsk Przymorze-Uniwersytet SKM station/ Work in the modern Wirtualna Polska office complex – parking space reservations, public transportation. Municipal bus stop 2 minutes from the building,  
• Teambuilding events for the start and end of the tourist season – check them out: Instagram, LinkedIn, Tiktok, Facebook,  
• Mini events, delicious coffee, and on Mondays, hot chocolate, 
• Casual dress code. 

Ready to join the team with a #travelmindset? We’re waiting for you!