Senior Technical SEO Specialist

Invia x Travelplanet.pl x Wakacje.pl is one of the largest travel groups in Europe. Every year we help more than 6 million people plan their trips. Behind that sit teams in IT, Product, Data, Marketing, HR, Finance, Sales and Customer Experience, who build the tools and services those travelers use. Whichever team you join, your work shows up in how people plan and experience their holidays.

Your next stop:

Join our team and help shape the technical SEO of the shared travel platform behind Travelplanet.pl and Invia in CEE. This is a hands-on role focused on the technical side of SEO, not content. You will work closely with DEV and QA teams in Poland and Czechia, find what really limits our organic visibility, test implementations and measure the impact of changes.

Job description

What lies ahead on your journey:

• Define and prioritize technical SEO initiatives based on their impact on organic visibility, traffic, and business goals.
• Conduct technical SEO audits, monitor platform health, and perform SEO regression testing before and after releases.
• Ensure technical SEO consistency across Invia CEE x Travelplanet.pl x Wakacje.pl brands and CEE markets , including international SEO and hreflang implementation.
• Own technical SEO projects end-to-end, from requirements and implementation testing to performance measurement.
• Work closely with Development and QA teams to integrate SEO best practices into platform development.
• Optimize crawling, indexing, site architecture, internal linking, JavaScript rendering, Core Web Vitals, structured data, and AI search visibility.
• Analyze server logs and crawler behavior (including Googlebot and AI crawlers) to identify inefficiencies and optimization opportunities.
• Develop SEO guidelines, automated monitoring, alerts, and testing standards for Development and QA teams.

Requirements

What to pack in your suitcase:

• Minimum 5+ years of SEO experience, including at least 3 years focused on technical SEO.
• Proven experience independently managing technical SEO for large-scale, template-driven websites (tens of thousands of URLs or more), such as e-commerce platforms or portals.
• Strong expertise in crawling, indexing, site architecture, internal linking, JavaScript rendering, Core Web Vitals, structured data, and server log analysis.
• Solid understanding of HTML, CSS, JavaScript, and HTTP, with the ability to diagnose technical issues and collaborate effectively with developers.
• Experience defining technical requirements, validating implementations, and measuring SEO impact.
• Ability to use AI-powered tools to automate analysis while critically evaluating results.
• Strong analytical thinking, ownership, and the ability to manage multiple complex projects and prioritize based on business impact.
• Excellent communication skills, including the ability to explain technical concepts to non-technical stakeholders.
• Up-to-date knowledge of search engine developments, including AI search
• English proficiency at minimum B2 level.

Your extra baggage of experience:

• Experience with multi-market or multi-brand websites, including hreflang implementation.
• Familiarity with JavaScript frameworks such as React and Next.js (SSR, SSG, hydration).
• Basic Python or SQL - enough to read a script and check that its results make sense.

We offer

What you will find on board:

• A remote working model, with a commitment to work from the office at least once a quarter.
• Opportunities for professional development aligned with current business needs and your individual career goals.
• A benefits cafeteria platform – we do not decide what siuts for you, you can choose from life insurance, a sports card, and lunch and shopping vouchers.
• Cooperation in international environment.
• Access to Audioteka and Pilot WP, helping you balance personal development with moments of relaxation.
• An openness to innovation and AI-powered tools that support our daily work and help us achieve even better results.
• Discounts on our products for you, your family, and friends.
• Comfortable offices in convenient locations (Gdańsk – Alchemia, Warsaw – Business Garden, Wrocław – Legnicka Business Garden), along with a friendly and informal atmosphere that encourages collaboration.
• Option to join International educational trips, so you can see the destinations and hotels from our portfolio for yourself.
• A culture built on trust, open communication, feedback, and appreciation (because the best journeys begin with a great team).
• Team where #Explore #Engage #Enjoy build our travel mindset.

 

Get to know us better and see what our everyday journey looks like: Instagram, LinkedIn, Tiktok, Facebook.